RESUME

WHY MARKETING?

I’ve always been drawn to the way a story comes together. Growing up, English was one of my favorite subjects because I enjoyed seeing how individual details could build on one another to create something larger. That same idea is what initially interested me in marketing. A product or campaign can tell a story, create a lifestyle around a brand, and help people understand how something fits into their lives.

What I’ve learned through my experience is that I’m particularly drawn to what happens behind the scenes to make that story work. I’m naturally detail-oriented and enjoy organizing information, managing the different pieces of a project, and making sure everything is accurate and consistent. Whether I’m working with product information, developing messaging, coordinating a campaign, or reviewing the final details before something goes live, I like being part of the process that takes an idea and turns it into a finished product. Marketing also gives me the variety I look for in my work. I can move between writing, project coordination, analytics, digital platforms, and content while still using the skills that come most naturally to me. I enjoy understanding how all of those piece's work together, and I’m excited to continue learning more about the strategy and systems behind the marketing people ultimately see.

Take a closer look at my experience and the opportunities that have shaped my career in marketing so far!

CERTIFICATIONS

My marketing coursework at JMU gives me the opportunity to earn industry‑recognized certifications across platforms like HubSpot, Google Skillshop, Hootsuite, LinkedIn Learning, and more. These programs strengthen my skills in areas such as digital strategy, analytics, content marketing, and social media management, while ensuring I stay current with the tools and best practices used across the industry.